TENDER CARE is a brand of personal care products primarily for babies, known for its range of baby soaps, powders, colognes, and washes. The brand is manufactured by Colgate-Palmolive (Thailand) Ltd. and distributed in the Philippines by Colgate-Palmolive Philippines Inc.. It was introduced in the Philippines around the late 1960s. Tender Care products are formulated with “Tender Touch Technology” and are often described as hypoallergenic, dermatologically tested, and free from parabens and silicones, designed to be gentle on sensitive baby skin, help prevent rashes, and keep skin fresh and comfortable. Popular scents and variants include Classic Mild, Pink Soft, Sakura Scent, Lavender & Oat Milk, and Jasmine Cotton.