An iconic, world-famous milk candy known for its soft, chewy texture and rich, creamy vanilla flavor. Each cylindrical candy is uniquely wrapped in a thin, edible glutinous rice paper that dissolves in your mouth, which is then covered by the signature red, white, and blue waxed paper. Originally marketed with the slogan “Seven White Rabbit candies is equivalent to one cup of milk,” it is a staple of childhood nostalgia across Asia.